We talk to Michel Rolland who explains the curious idea behind the success of Clos de Los Siete from Mendoza. Michel Rolland from Bordeaux is the world’s most famous wine consultant. His clients can be found all over the world, not least in South America.
When Michel first tasted the wines from Argentina in 1988, they hadn’t yet made a big impact on the world of wine. And Michel understood why. He really didn’t like them very much. He knew they had to change. Through his consulting business, he helped that happen.
Some ten years later, the export figures had skyrocketed. In between consulting assignments, he also had time to buy land, find investors and create a successful brand called Clos de los Siete.
Read more in Britt’s article on BKWine Magazine, originally published on Forbes: Clos de los Siete, a fantastically successful wine from Argentina with an unusual concept | Britt on Forbes.
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Continue reading: Clos De Los Siete, the story behind the successful Argentinean brand created by celebrity consultant Michel Rolland | Britt on Forbes
The post Clos De Los Siete, the story behind the successful Argentinean brand created by celebrity consultant Michel Rolland | Britt on Forbes was originally published on BKWine Tours and written by Per Karlsson. Copyright BKWine and BKWine Tours. If you see it published elsewhere in full it has been republished without our permission.
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